NewsWatch is reputable for helping organizations and companies of all sizes achieve their business goals. Just recently, the media company helped Avanca (a tech company) launch a crowdfunding campaign on Indiegogo. The campaign aimed at enabling Avanca to raise about $10,000 in thirty days for their “Ockel Sirius B pocket PC.” The Sirius B pocket PC brings Windows PC functionalities to a mobile device.

Avanca enlisted NewsWatch as the broadcaster of a one minute campaign included in the NewsWatch TV series. The campaign aired on both NewsWatch’s online channels and the NewsWatch national TV show. The broadcasting segment helped promote Avanca’s funding pitch.

Was the Campaign Effective?

The crowdfunding campaign helped Avanca raise $456,551, which was 2,939 percent of their targeted amount. Nathalie van Wijkvliet, Avanca’s Marketing Director, pointed out that NewsWatch’s team was corporative throughout the process. Wijkvliet also said that she would recommend NewsWatch TV to other people based on the results Avanca achieved.

The Analytics

Avanca and NewsWatch set the target impressions to one million impressions. However, the Indiegogo Avanca campaign reached more than 96 million households in the US. The NewsWatch TV segment also appeared in more than 200 US markets. NewsWatch looks forward to offering support to Avanca and other companies looking to use NewsWatch’s media for success.

About NewsWatch TV

NewsWatch is a broadcaster of breaking tech, consumer, entertainment, health and travel news. The media company is notable for its show, NewsWatch TV, which airs twice a month on the AMC Network and weekly on the ION Network. The show’s hosts include Michelle Ison and Andrew Tropeano.

The NewsWatch TV series first aired in March 1990 covering tech reviews, medical breakthroughs and public policy issues among other topics. As of 2018, the show has over 1,500 originally programmed episodes. The series featured over 10,000 unique storylines. NewsWatch’s broad client base includes small and large businesses, non-profit groups and app developers.

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