For several years in the United States of America, Dan Bethelmy-Rada Loreal has worked as the president for Global Brand Matrix. This is a company that provides professional services when it comes to the hair care brand. In order to offer quality services to the customers, they launched a process of creating R.A.W brand which will help in creating authenticity and new wholesome. Find Related Information Here.


Daniel Bethelmy narrates the origin of this project as well as the challenges that the project has faced since its inception in the United States. He also points out the mitigation measures that his team has employed in countering this challenges.


To begin with, Dan Bethelmy-Rada starts with a holistic approach that was employed in coming up with a wholesome in a natural and authentic line. R.A.W traces its’s origin after the realization that there was the need to come up with a thirst that will be able satisfy the consumers need for natural products around the globe. Daniel states that the consumers in the current business world, are no longer impressed by products which are inspired naturally but rather, they need products that are 100% natural and which can be sustained without having a negative impact on the environment.


Therefore, Matrix invented R.A.W as a solution or rather, to answer to the demands of the customer’s demands through the use of an approach that is committed in satisfying customer’s needs. Its aim was offering products which can be able to survive in every environment without impacting the environment negatively. This included the entire process of manufacturing up to the methods used in packaging these products. Go To This Page for additional information.


Moreover, during the manufacturing process, they strive to maximize on the formulas used are normally effective with ingredients that are biodegradable, have no traces of silicone or parabens. Dan Bethelmy-Rada Loreal says that their products are made in a certain way that are sustainable and contain supply sources that are fair. When selecting this products, the primary consideration is life cycle formulas. These products are normally extracted from fungi, honey and from seaweeds. Lastly, the process of packaging is made in such a way that it has got little impact on the environment.




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